Atlanta’s Luxury Hair Summit for Culture, Craft & Commerce.
An immersive experience bringing together the most influential hairstylists, salon owners, creators, and beauty entrepreneurs shaping the future of the textured hair industry.
What is LuxCon?
LuxCon is the first-of-its-kind luxury hair summit designed to elevate, educate, and empower beauty professionals in the textured hair industry.
This high-impact, one-day experience blends business strategy, technical education, and meaningful connection…giving attendees the tools, insights, and network they need to grow and scale.
From powerful panels and real conversations to live education and an unforgettable closing experience, LuxCon is where culture meets opportunity.
One Day. Full Experience.
LuxCon is intentionally designed to deliver maximum value in a single, high-energy day.
High-impact panels and keynote conversations
Business growth, branding, and marketing insights
Real conversations with industry leaders
Curated networking opportunities
Sponsor and exhibitor activations
Community building with top professionals
Live demonstrations and technical education
Skill-building sessions from industry experts
Practical techniques you can apply immediately
A luxury closing experience / after party
Celebrating culture, creativity, and success
Meet the Founders
Ricola Elizabeth’s passion for styling and maintaining healthy hair began long before opening Perfect Distraction Hair Gallery in 2018. As a teenager, she built her skills braiding hair in her local community before gaining industry knowledge working as a brand representative for a beauty supply store, where she developed deep expertise in hair extensions and care.
After an unexpected partnership ended, Ricola turned that setback into motivation to build something of her own. With a strong business mindset and passion for hair, she laid the foundation for her brand—offering styling, restoration, and premium hair products.
Through perseverance and dedication, Ricola brought her vision to life, successfully launching Perfect Distraction Hair Gallery.
Lachun Smith specializes in creating luxurious, natural-looking hair extensions that enhance beauty and confidence. With over 15 years of experience in the beauty industry, she has built a reputation for delivering effortless, flawless looks tailored to each client’s lifestyle.
As the founder of Soft Life Beauty, Lachun is passionate about helping clients feel confident through elevated, seamless transformations. Known for her precision and artistry, she is a trusted hair extension specialist and influencer, sharing expert techniques and styling inspiration both behind the chair and online.
Her work includes providing extension services for celebrities and high-profile clients who value quality, discretion, and exceptional results.
Why LuxCon Matters
The textured hair industry is filled with talent—but often lacks access to consistent mentorship, business education, and collaborative opportunities.
Many professionals face:
Limited access to funding and business knowledge
Lack of mentorship and industry guidance
Gaps in professionalism and client experience
Minimal collaboration across the industry
LuxCon was created to bridge that gap—bringing education, access, and community into one powerful space.
