Atlanta’s Luxury Hair Summit for Culture, Craft & Commerce.

An immersive experience bringing together the most influential hairstylists, salon owners, creators, and beauty entrepreneurs shaping the future of the textured hair industry.

Two women sitting on a black couch with zebra print pillows, speaking at an event. One woman is holding a microphone and has dark, wavy hair, wearing white pants and a sleeveless top. The other woman, with straight dark hair, is wearing green pants, a white blouse, and clear high-heeled shoes. The background features a colorful graphic with a large image of a woman's face and words like "LEARN," "KNOWLEDGE," and "INSIGHT."

What is LuxCon?

LuxCon is the first-of-its-kind luxury hair summit designed to elevate, educate, and empower beauty professionals in the textured hair industry.

This high-impact, one-day experience blends business strategy, technical education, and meaningful connection…giving attendees the tools, insights, and network they need to grow and scale.

From powerful panels and real conversations to live education and an unforgettable closing experience, LuxCon is where culture meets opportunity.

Date: September 13, 2026

Check in at 9:00 am

Venue: 42West ATL, 1088 Huff Rd NW, Atlanta GA 30318

Reserve Your Seat
Decorative pink balloons and large illuminated letters spelling 'LUXY CON' at an event or convention.

One Day. Full Experience.

LuxCon is intentionally designed to deliver maximum value in a single, high-energy day.

  • High-impact panels and keynote conversations

  • Business growth, branding, and marketing insights

  • Real conversations with industry leaders

  • Curated networking opportunities

  • Sponsor and exhibitor activations

  • Community building with top professionals

  • Live demonstrations and technical education

  • Skill-building sessions from industry experts

  • Practical techniques you can apply immediately

  • A luxury closing experience / after party

  • Celebrating culture, creativity, and success

Meet the Founders

Portrait of a woman with long, curly black hair, red lipstick, hoop earrings, wearing a black top with a crisscross neckline, smiling against a dark background.

Ricola Elizabeth’s passion for styling and maintaining healthy hair began long before opening Perfect Distraction Hair Gallery in 2018. As a teenager, she built her skills braiding hair in her local community before gaining industry knowledge working as a brand representative for a beauty supply store, where she developed deep expertise in hair extensions and care.

After an unexpected partnership ended, Ricola turned that setback into motivation to build something of her own. With a strong business mindset and passion for hair, she laid the foundation for her brand—offering styling, restoration, and premium hair products.

Through perseverance and dedication, Ricola brought her vision to life, successfully launching Perfect Distraction Hair Gallery.

A woman sitting on a cream-colored curved sofa, wearing a black dress with puffy sleeves and beige high heels, in a room with wooden wall paneling and pampas grass decor.

Lachun Smith specializes in creating luxurious, natural-looking hair extensions that enhance beauty and confidence. With over 15 years of experience in the beauty industry, she has built a reputation for delivering effortless, flawless looks tailored to each client’s lifestyle.

As the founder of Soft Life Beauty, Lachun is passionate about helping clients feel confident through elevated, seamless transformations. Known for her precision and artistry, she is a trusted hair extension specialist and influencer, sharing expert techniques and styling inspiration both behind the chair and online.

Her work includes providing extension services for celebrities and high-profile clients who value quality, discretion, and exceptional results.

The textured hair industry is filled with talent—but often lacks access to consistent mentorship, business education, and collaborative opportunities.

Many professionals face:

  • Limited access to funding and business knowledge

  • Lack of mentorship and industry guidance

  • Gaps in professionalism and client experience

  • Minimal collaboration across the industry

LuxCon was created to bridge that gap—bringing education, access, and community into one powerful space.

Why LuxCon Matters

Reserve Your Seat
A woman with bright red hair in a sleeveless black top and brown satin pants speaking into a microphone at a panel or event. She is seated on a black velvet sofa with pink and striped pillows. Behind her is a large pink and black backdrop featuring a stylized woman's face with eye makeup and a pink rose. Another woman in an orange outfit is seated beside her.

Built for Stylists. Designed for Growth.

Reserve Your Seat